ICO first round objectiv
History and Background•
Project was born as an creative "spin-off"
of some other IT Start-Up.
Here's the project development time-line:
Idea was born
•March '16 - June '16:
Development of application alpha-version. First users.
•July '16 - November '16:
Improving content, interface, back-end of the Memessenger.
More than $200 000 private capital was invested during first year of project existence.
The Memessenger was presented on Saint-Petersburg Start-Up Day. Project get huge interest from venture funds.
The Memessenger was estimated at $500 000
(Estimation provided by IIDF)
The Memessenger gets investment from IIDF (iidf.ru) - largest russian venture fund with acceleration program.
IIDF invested in project $50 000 on the first round
•March '17 - Yune'17:
Project acceleration in the IIDF. Hard-work under user experience, analytics, content, growth hypothesis.
Project team and IIDF decide to give project a chance on ICO. Current objective: get additional resources for improving The Memessenger and turning it into world-wide project.
There are no words in the Memessenger, only memes. You can send memes to your friends, who also has installed app.
Each meme in Memessenger realized as an audio-visual sticker.
Audio presents the sound of meme, visual - the picture of meme author.
If the person, who receive The Memessenger message, has it's phone not in the silent mode, sound of message will play automatically, even if The Memessenger works in background mode.
Sounds complicated? Just try it!
Download The Memessenger Beta on AppStore and PlayMarket.
*Current The Memessenger Beta name is: “Эпический Мессенджер Дичь”
The Memessenger is, actually, an application, that allows people to communicate with each other according to few principles:
Initial coin offering
Currently, the main
Project re-branding and content refreshing (audio-visual sticker-packs) for english-speaking auditory.
This hypothesis is, currently, in process of realization. "Ditch Epic Messenger" turned to "The Memessenger"; new, world-wide well-known memes-stickers - with politics and Hollywood stars - are on the way.
Investments: not needed. That aspect is already is in process of implementation.
Improvements of back-end, usability, interface and other aspects of application.
Existing version of application is available on AppStore and PlayMarket. However, it is only beta-version: a lot of improvements is needed.
Investments: approx. $500 000
Increasing project popularity through mass social media communications.
Number of application users - one of the most clear and important project success criteria. According to market experience, The Memessenger audience growth potential is about 10 - 100 million users. Mass project promotion requires relevant resources.
Investments: approx. $3 000 000 - $5 000 000 / monthly.
Integration of different content features.
We conceptually developed the list of different memes-content features for improvement of user experience. Things, that will result in increasing of another important mobile applications metrics: retention rates / WAU / MAU / User lifetime. Meme-ratings, meme-news-feed, users memes or, even, user instantaneous and self-destructed stickers with audio messages - why not?
Investments: approx. approx. $3 000 000
Integration of project monetization features.
Monetization may be implemented in project through different pathways: memes-merchandise store, commercial (sponsored) memes sticker-packs, and other pathways. Such mechanics can improve project positions and increase another metrics, such as lifetime value, ARPU, ARPPU.
Investments: approx. approx. $5 000 000
Common required investments:
approx. $50 000 000
platform for The Memessenger ICO
Overall number of MET
Of the 10 000 000 generated tokens,
4 900 000 tokens will be offered for exchange to other tokens.
Unfortunately, a lot of projects after successful ICO got "lost" - and members can't understand, what's happening with the project, and - actually - with their investments.
We decided to use
According to members interest and greater transparency, overall offering will be made
through 10 rounds during 10 months.
Exchange rate of one MET on each round will be depends on real project success. We will
give clear, transparent application tracking information for current and potential members
before each round of ICO.
As we plan, if we will get success with The Memessenger, exchange rate for one MET will
be raising dramatically through each ICO round.
The First ICO round closes in:
Join to the ICO
Has wide managing experience in different fields of business and administrative
sectors. First of all, Jury is the excellent specialist in operative and strategic
management, and has the feeling of upcoming trends.
• Altai Krai (Russian Federation Subject) Gouvernor Advisor;
• Successful experience in real sector mining business;
• IT management experience
Highly qualified specialist in the field of IT. Egor was involved in a lot of IT-projects
as a developer, and as a team-lead. He’s crypto-evangelist, and was one of the
early bitcoin followers; prognosed crypto-currencies success in 2014.
• back-end development;
• SCRUM and AGILE expertise;
• Successful experience in development teams management
Head of Legal Service
Andrey got high competences and experience in different fields of corporate law;
now, Andrey seriously got into crypto-currencies law problems, and is very
important team member for The Memessenger ICO.
• external advisor of NT-Mediagroup (Novosibirsk Oblast Goverment);
• founder of lawyer agency “Antipov, Kim and Partners”;
• huge experience in foreign economics, international law, banks and
Has great skills in strategic marketing, branding, sales and management. Got
success in the field of service business (marketing consulting, branding) and in the
field of real sector (food and supplementa business).
• powerful expertise in the field of branding;
• co-founder of successful branding agency;
• co-founder of successful supplement industry company
Head of front-end development
Alexey passed the path from junior graphic designer to art-director and branding
agency co-founder. Has huge experience in fields of graphic design and
management of designers teams of graphic design and front-end development.
• skilled in graphic design, graphic interfaces development, design in digital.
• co-founder of successful branding agency
Lead back-end developer
Worked as the developer in several famous russian IT-projects; Anton joined The
Memessenger team for efficient back-end problems solving.
• Angular, Java, SQL, Agile;
• was involved in several successful IT-projects
Head of promotion team
Daniil - young entrepreneur, owner of local SMM agency and several successful
• deep understanding in social media marketing mechanics and trends;
• great e-commerce expertise
Head of B2B sales
Great skills in B2B sales. Founder of the agency, specialized on real sector
economy businesses sell deals. Joined The Memessenger team for improving
monetization solutions through sponsorship and activities for corporate partners.
• building of effective sales systems;
• highly skilled in B2B sales.
The Internet Initiatives Development Fund is a Russian venture investment fund established by the Strategic Initiatives Agency at the suggestion of Vladimir Putin.
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